Buying clothes, a guilt-free approach.

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I really don't think it's fair that the stores start sending me those spring catalogues filled with fantastic spring clothing minutes after Christmas ends.  Buying something over $20 and not at Target, becomes more guilt ridden than ever -(this is where my good guilt-free idea comes into action)!!!  I am taking something I love and something I need to do and merging them together.  I love fashion and I love this blazer.  I need to run and need something to get me going this winter!  So, for every mile I run I am adding 1$ to my "I feel guilty buying this expensive jacket in the catalogue" fund.  If I decide to wake up before everyone else in the morning, I add one extra $ to my fund.  If I happen to loose 5lbs while running this earns me 5 extra dollars towards my jacket.  The jacket is from bodenusa - love this catalogue!
What happens when I reach my goal?  I think that shirt under the jacket will be my next prize!
What works for you?What motivates you?